Samsung has long been one of the most popular consumer electronics brands in the world. In recent years, the company has also become one of the most popular brands on Instagram. There are several reasons for Samsung’s popularity on Instagram such as;
- Samsung creates beautiful, aspirational content:
Samsung has been creating beautiful, aspirational content on their Instagram account for years now, and it’s one of the main reasons why they’ve been so successful on the platform. Some of their great posts include stunning photos of their latest products, as well as inspiring quotes and stories about how Samsung has helped people achieve their dreams.
2. Samsung uses hashtags to reach new users and engage with existing ones:
#Global goal campaign
Samsung has been using hashtags to reach new users and engage with existing ones on Instagram for quite some time now. And it seems to be working quite well for them. For example, they often use the hashtag #WithGalaxy to promote their latest smartphone models. This hashtag has been used over 1.5 million times on Instagram, making it one of the most popular hashtags on the platform. For example, they recently created an Instagram post featuring a GIF of a Galaxy smartphone taking a selfie. The caption reads “No need for a selfie stick. The #GalaxyS9 and #GalaxyS9+ have built-in selfie sticks.” This post was really popular, receiving over 100,000 likes.
3. Samsung’s account is a great mix of product shots, behind-the-scenes photos, and user-generated content:
Samsung’s Instagram account is a great example of how to mix product shots, behind-the-scenes photos, and user-generated content to create a successful account. For example, one of their recent posts is a behind-the-scenes shot of the new Galaxy Note9 being tested in the Arctic. This is a great example of a behind-the-scenes shot that gives users a look at the new phone in a real-world environment. It also helps to show off the phone’s capabilities in a way that a product shot couldn’t.
4. The company is very responsive to comments and questions:
The company is very responsive to comments and questions. They make sure to answer every question and comment that they receive. This makes their followers feel valued and appreciated. Additionally, the company is able to show off their products and services in a positive light. They are able to show potential customers that they are listening to their feedback and are constantly improving their offerings. As a result, the company has built up a large and loyal following on Instagram.
5. Samsung often partners with other brands and influencers:
For Samsung, partnering with other brands and influencers is a great way to gain exposure and build relationships. Some examples of great posts by Samsung include partnering with influencers to promote its products. For example, in one post, Samsung partnered with fashion blogger Chiara Ferragni to promote its Galaxy S9 smartphone. The post featured Ferragni using the phone to take photos and videos, and she also included a link to purchase the phone. This post was successful because it reached out to Ferragni’s large following and showed how the Galaxy S9 could be used in everyday life.
6. The company uses Instagram Stories to give followers a behind-the-scenes look:
The company uses Instagram Stories to give followers a behind-the-scenes look. This allows the company to show a more personal side that is not often seen by the general public. By doing this, the company is able to connect with its followers on a more personal level. This connection can lead to increased brand loyalty and even sales. Some great examples of behind-the-scenes posts include pictures or videos of the staff working, the office or factory floor, or even just casual shots of employees relaxing. These posts give followers a look at the people behind the brand and help to humanize the company.
7. Samsung’s posts are always timely and relevant:
Samsung’s success on Instagram can be attributed to their strategy of sharing high-quality content that is relevant to their target audience. The brand’s posts are always timely and relevant, providing valuable content for their followers. For example, Samsung recently shared a post highlighting the features of their new Galaxy S9 smartphone. This post was timely, as it was released shortly after the launch of the new phone. It was also relevant, as it provided valuable information for potential customers who were interested in the phone.
8. The company uses a mix of photos and videos:
This allows followers to see the company in a more personal light and creates a connection with them. Great posts will show the company’s products or services in use, as well as highlight the company’s values. For example, a post about a new product launch might show the product being used in a creative way, or a post about a company event might show employees volunteering their time to help the community. These types of posts give followers a glimpse of the company culture and let them know that the company is more than just a business – they’re a part of the community.
9. Samsung frequently hosts giveaways and contests:
Samsung frequently hosts giveaways and contests on its Instagram account, which helps to increase engagement and followers. For example, a recent post asked followers to like and comment on the post for a chance to win a new Samsung Galaxy S10. This post generated a lot of engagement, with over 100,000 likes and 8,000 comments. The post also included a link to the contest page, which helped to increase traffic to the website.
10. The company’s account is visually appealing and well-organized:
A company’s Instagram account is successful when it is visually appealing and well-organized. This means that the account should have a consistent theme or aesthetic and that the posts should be well-composed and easy to understand. Some examples of great posts on Instagram are those that are visually arresting and tell a story. For example, a company that sells cosmetics might post a series of close-up photos of different products being used, with captions that explain how to use them. This type of post is successful because it is visually appealing and provides valuable information to the viewer.
AUTHOR
I am a 19-year-old student at Conestoga College in Canada. I recruited in Public relations course. I am originally from Punjab, a state of India. I am the middle child of my parents and I have one elder sister and a younger brother. I enjoy hiking, singing, cooking and travelling. My brand is built around the idea of being an adventurous go-getter. My personal brand is built around the idea of being an adventurous go-getter. I want to be known as someone who is always up for a new challenge and who is never afraid to take risks. I want to be known as someone who is reliable, friendly, and hardworking.
Manisha 